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Profiles: Brandon Beckett
Name Brandon Beckett
College New Mexico State University
Degree B.B.A. International Business, Managerial Leadership, B.A. Foreign Languages (German)
Current job title eCommerce Manager
Employer Coas Books, Inc.
Location Berlin, Germany

Why did you first start learning German?
Before starting high school I was given the choice to take French, Spanish, or German. Some close family friends of ours were German and took trips every summer back home to Germany, and when I was a kid they would bring back lots of German chocolates and candies for me. That was enough for me to get hooked.

What did you get out of your German studies?
Learning German was like being handed a key that opened the door to an entirely different world. It allowed me to live more similarly to the locals when I went to visit, as opposed to just being a tourist in a foreign place. I was way more absorbed in the culture knowing German, and my first trip to Germany really opened up my mind and changed the way I viewed the world for the better. It was also important to visit another country that spoke the language I was learning. It really gave me the inspiration to keep learning German, and that in turn kept me wanting to go back to visit.

What influence did German have on your career choices?
I’m currently working in Berlin as a digital nomad, doing everything from my computer remotely for an online retailer. This position has allowed me to work from wherever I want to be as long as I’ve got a good internet connection and some coffee. After having been in Berlin for the last few years, I’ve been heavily influenced by the lively tech and startup scene here. This is currently leading me into a new career in Data Science and Machine Learning. Learning German is what influenced me to move here in the first place, and now I couldn’t imagine being anywhere else. The career opportunities for any German speaker living in Berlin are incredible right now.

How you use German today at home or in your work?
I use English in my everyday life at home and also at many professional events in Berlin. It is a very international city, so English is very common. However, knowing German here gives you that "in" that non-German speakers won’t get, and there are still a lot of companies and job postings that require you know German. Speaking it is also a must to navigate the notorious German bureaucracy when you live here.


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