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Advocacy Hub - Advocacy 101: Getting Started
Not sure where to start? Check out these essential strategies and best practices for advocating for German at all levels, including sample letters and press releases. Start building your support network today.

Essential Strategies
Connecting with Colleagues
Sample Letters and Press Releases

Essential Strategies

Advocacy Tips 
Find tips for all levels of advocacy, from everyday individual efforts to long-term, collaborative strategies. These tips can also be found in the Legislative Look section of The Language Educator.
Succeeding Globally Through International Education and Engagement
US Department of Education
US Department of Education’s international-oriented strategy to improve education. Although support for language learning is not clearly articulated, the strategy heavily emphasizes global education and preparing students for international success.
Become an Effective Advocate in 8 Easy Steps 
Adapted by ACTFL from JNCL advocacy workshop materials by C. Brown and B. Neumaier
Key, practical advice on how to become a foreign language advocate in your own community. Includes clear examples on how to implement the strategies.
Advocating for German
Shari Fox, MCTLC / MNAATG Meeting 2011
Offers practical tips for cultivating a strong case for your German program. She also offers long-term prevention measures and detailed strategies when the German program is threatened.
How to Invite a Member of Congress to Visit 
Mississippi Foreign Language Association
Making sure that decision makers understand the value of language education is vital. Inviting your senators or congressmen to visit your language program is a great way to build a connection. This step-by-step guide walks you through the process.
Embedding Advocacy Opportunities into All That We Do
Lisa Lilley, National Teacher of the Year 2010
A handout with extensive easy and impactful ways to promote your program every day. It including tips on how to inspire students to be advocates and many links to additional resources.
Spreading the Word as a Matter of Survival: Marketing Your Language Program 
The Language Educator, January 2012
Comprehensive article with a new angle on advocacy--marketing! Includes tips directly from teachers, examples of successful strategies, and basic marketing ideas to creatively promote your program.
MLA Guidelines on Letters of Recommendation 
Modern Language Association, February 2014
Suggestions for graduate students who request letters, faculty who write recommendation letters, and those who oversee hiring processes in post-secondary education.

Connect with Colleagues

German Studies Association
The German Studies Association is the multi- and interdisciplinary association of scholars in German, Austrian, and Swiss history, literature, culture studies, political science, and economics. The GSA holds an annual conference and publishes a scholarly journal and newsletter. Guidelines for curricula are offered for assistance to universities, colleges, and high schools in planning programs in German Studies.
Der internationale Deutschlehrerverband
The umbrella organization for German teacher associations on five continents. The IDV hosts networking and professional development opportunities, including the Internationaler Deutschlehrertag (IDT) every four years, the Internationale Deutscholympiade, regional meetings, and DACHL seminars.
American Council on the Teaching of Foreign Languages
The American Council on the Teaching of Foreign Languages is the only national organization dedicated to the improvement and expansion of the teaching and learning of all languages at all levels of instruction. In addition to their annual conference, ACTFL also supports regional initiatives, provides advocacy materials, and publishes a journal and magazine for FL teachers.
Zentrallstelle für Auslandsschulwesen
The ZfA supports German schools for German-speaking students and promotes the German language abroad. In the US, the ZfA sponsors a network of Berater für Deutschunterricht who work directly with schools. The ZfA also supports the administration of the Deutsches Sprachdiplom and provides information, training, and materials for teachers.
State Language Associations
A directory of state language associations. Join your state organization to build and enhance your professional support network and broaden your knowledge through their professional development opportunities.
Forum for the American Association of University Supervisors and Coordinators
This discussion forum provides AAUSC members a venue to post information and updates about threatened language programs, degree programs, or departments.
National Network for Early Language Learning
The NNELL advocacy page includes sample letters promoting early language learning and foreign language learning in general. Tips on building a program, saving a program in jeopardy, and general advocacy strategies and resources.
Joint National Committee for Languages and the National Council for Languages and International Studies
JNCL/NCLIS represent the language profession in Washington, DC and shapes national policy for world languages, ASL, and international education. Their website features information on pending legislation, current activity on Capitol Hill, funding opportunities, and more.
National Council of State Supervisors for Languages
NCSSFL is an organization of state education agency personnel responsible for language education. NCSSFL’s State Resource Links provide quick access to language associations across the US, as well as a variety of useful resources. 
National Association of District Supervisors of Foreign Languages
NADSFL promotes excellence in language education for all learners through professional development of foreign language supervisors. The organization facilitates networking and communication, promotes knowledge of current initiatives, trends and research, and advocates for language learning at all levels.
Pacific Ancient and Modern Language Association
PAMLA supports college language and literature programs. Their advocacy efforts include sample letters stressing to administrators how vital language and literature programs are.
Center for Advanced Research on Language Acquisition
CARLA supports the professional development of second language teachers through an annual summer institute program and a wide array of regional workshops and international conferences. CARLA also offers research-based professional development resources and practical instructional materials.
Offers a wide variety of courses in more than 70 countries and at 16 Institutes in Germany, provides training for German teachers as well as a variety of material. Five institutes in the USA support German teaching and learning with a variety of services--including materials for promoting German.

Sample Letters and Press Releases

Sample Advocacy letters
Pacific Ancient and Modern Languages Association

Sample letters sent in support of German programs at various universities.
Student Senate Resolution
Ashland University
Student senate resolution supporting the German program. Includes arguments in favor, as well as steps and suggestions for supporting the program.
National German Exam Press Release

Our sample press release highlighting student performance can be used to create press releases to send to local newspapers, radio and television stations, as well as the school newspaper and district website.
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Advocacy Hub